Brands are ?

What is a brand?

“Products are made in a factory but brands are created in the mind”
— WALTER LANDOR

In a crowded world where companies struggle to stand out, creating a brand for a business is increasingly important.

Think of a "brand" and you probably jump to one of the big ones; Nike, McDonald's, Apple, Netflix etc—but branding isn't just for big companies, it's arguably even more important for smaller businesses.

A brand shapes people's opinion of a company—the look, feel, opinion, emotion—these all play a role in the overall branding process.

Why create a brand?

“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”
— Jeff Bezos

Whatever your thoughts on branding and brands—they're here to stay.

Creating a brand for a business, or even a personal brand is increasingly important in a crowded world where it's difficult to stand out.

Brands come in many shapes and sizes, the below ↓ video series by Futur gives a fantastic insight into a design studio's process of creating a brand.

How a design studio crafts a brand

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